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How Axiom’s Multichannel Communication Features Enhance Customer Engagement

 


With the festive season fast approaching, brands and businesses everywhere plan to roll out various offers and discounts to enhance customer engagement. While most physical stores often have reduced capacity, customers prefer to shop online through e-commerce websites and social media platforms. Studies concluded that 90% of customers preferred text messages over direct phone calls. Businesses that reached out to customers through text messages saw an 89% increase in their consumer base. During the festive season, it is essential to have a diversified marketing approach. In addition to online promotions, consider hosting events at your physical retail locations to provide customers with a deeper experience of your product line.
Multichannel communication software in India

Multichannel communication software allows small & big businesses to communicate with customers seamlessly while moving between channels such as voice, chat, SMS/text, email, social media, and more. Multichannel communication software in India is a cross-channel strategy organizations use to improve user experience and drive better relationships with their audience across contact points. The omnichannel communication software solution is a distinctive multichannel communication due to its focus on providing a customer experience throughout every channel.

Multichannel communication platform
Multichannel communication platform offers the power of communication to customers by simplifying the service process—multichannel communication software flawless switching without the need to start the conversation. Multichannel communication solutions such as SMS, WhatsApp, social media, etc., generate a positive environment between call centers and customers. Multichannel communication is a type of marketing communication that involves the use of several different marketing channels, such as television, print, radio, the Internet, and social media.

Multichannel communication marketing
Multichannel communication marketing involves utilizing different channels to market your brand or products. The most commonly used channels to market products include social media, blogs, search engines, email, and mobile applications. Using all these channels to market your brand, you can reach a wider audience and increase your sales. It’s not only about which channel you use but what kind of content you create and how you promote it.

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