Future of Marketing Automation in India: Emerging Technologies and Opportunities
In the past few years, rapid pace advancements in robotics, artificial intelligence, and machine learning have brought a surge in automation which has trickled into marketing. Machinated processes are infinitely more efficient than those performed by people which make it more effortless in marketing. Here’s what to expect in marketing automation in India and some emerging trends you can implement in your marketing this year. AI and machine learning AI and machine learning are two key technologies used in marketing automation nowadays. Behavioral analytics, automation, segmentation, email campaigns, chatbots, and more are only a few of the many marketing tasks that can be performed with the help of AI and machine learning. Apart from this, these technologies can also save you a lot of time and investment in the long run. Web scraping is another essential step towards a successful marketing strategy and helps companies gather all the relevant information they need and use it to mak