Sinch Axiom®

  Crisis communication is a sub-specialty of the public relations profession designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communication aims to raise awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to reduce the danger. Crisis management has been defined as "a set of factors designed to combat crises and to lessen the actual damages inflicted." Crisis management should not merely be reactionary; it should also consist of preventative measures and preparation for potential crises. Channel communication A channel communication refers to a physical transmission medium such as a wire or a logical connection over a multiplexed medium such as a radio channel in telecommunications and computer networking. A channel is used for information transfer, such as a digital bit stream, from one or several senders to one or several receivers. A channel has a certain capa...

  With the festive season fast approaching, brands and businesses everywhere plan to roll out various offers and discounts to enhance customer engagement. While most physical stores often have reduced capacity, customers prefer to shop online through e-commerce websites and social media platforms. Studies concluded that 90% of customers preferred text messages over direct phone calls. Businesses that reached out to customers through text messages saw an 89% increase in their consumer base. During the festive season, it is essential to have a diversified marketing approach. In addition to online promotions, consider hosting events at your physical retail locations to provide customers with a deeper experience of your product line. Multichannel communication software in India Multichannel communication software allows small & big businesses to communicate with customers seamlessly while moving between channels such as voice, chat, SMS/text, email, social media, and more. Multi...