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Security and Compliance Considerations: Protecting Customer Data in a Multichannel Environment

Multichannel and Omnichannel marketing automation technologies are extensively used by companies across India to seamlessly engage customers across varied channels, and ensure improved customer satisfaction and loyalty. While Multi-channel communication for enterprises has a variety of benefits, security and compliance teams also need to have appropriate controls in place to stop the growing number of threats from email and multi-channel communications.

Customers today are very serious about data privacy. If someone provides your business with their personal phone number or access to their credit card number, they would want to feel confident that their information is in the right hands and shall stay in the right hands. If there are any concerns about data security, customers would be more inclined to take their business elsewhere. You can risk churn issues if customers don't feel like they can trust you with their data. Hence, simply using a good Marketing automation platform in India is not enough for establishing customer trust.  You also need to have appropriate strategies for security and compliance.

Reduce unnecessary access to data

Not everyone in your organization requires access to all data. Granting more individuals access to your data creates additional potential entry points for security threats. Therefore, it is better to restrict the number of people who can access specific information.

Avoid unnecessary data collection

Some major companies become targets for significant cyber attacks due to the vast amount of data they possess. To prevent this, refrain from collecting more data than necessary. Besides, customers are often reluctant to provide excessive personal information.

Prioritize data security in customer service standards

Ensure that data security holds a prime position in your business's customer service standards. Establish stringent security protocols and actively enforce them. Additionally, make sure that new hires align with your company's values regarding data privacy.

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