Multichannel and Omnichannel marketing automation technologies are extensively used by companies across India to seamlessly engage customers across varied channels, and ensure improved customer satisfaction and loyalty. While Multi-channel communication for enterprises has a variety of benefits, security and compliance teams also need to have appropriate controls in place to stop the growing number of threats from email and multi-channel communications. Customers today are very serious about data privacy. If someone provides your business with their personal phone number or access to their credit card number, they would want to feel confident that their information is in the right hands and shall stay in the right hands. If there are any concerns about data security, customers would be more inclined to take their business elsewhere. You can risk churn issues if customers don't feel like they can trust you with their data. Hence, simply using a good Marketing automation platform...
Sinch is a multi-channel communication tool that connects SMS, voice, email, and social media. This allows customer interaction to be much more effective since all interactions are handled on different kinds of platforms that increase engagement, which helps in business-customer satisfaction and retention. https://sinch.com/in/products/automation/axiom/