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Marketing automation allows quick-service restaurants to seamlessly executed a personalized marketing campaign

 

The popularity of quick-service restaurants has increased substantially over the last couple of decades. To effectively capitalize on the current growth uptick, these restaurants should consider adopting marketing automation. Due to the fast-paced nature of quick-service restaurants, you may not find enough time to manually push your marketing messages to a wide customer base. Automation, on the other hand, allows you to streamline your marketing operations programmatically. It will free up your time, and send valuable marketing messages to the customers automatically. The use of marketing automation tools can especially be advantageous for quick-service restaurant owners managing new franchises in busy locations. 

Promote Personalized Marketing

Personalized marketing can increase repeat sales at a quick-service restaurant by 8 to 20%. As a business owner, you must understand the value of repeat customers and strive to retain them by all means. Personalizing your digital marketing efforts shall be among the most impactful customer retention strategies you may adopt for your restaurant. However, it is next to impossible to pull off personalized marketing without automation, owing to the sheer level of effort involved. It will take several hours just to manually send and track hundreds of “We Miss You” text messages or emails to customers who have visited or ordered from your restaurant for a while. Using Marketing automation platforms will go a long way in bolstering your personalized marketing strategy by automating repetitive tasks that are time sensitive, and important to your success.

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