Importance of Using Dynamic Communication Channels To Connect With The Customers

  A significant rise in the popularity of EdTech services has increased since the Covid-19 pandemic. While the concerns related to the pandemic has certainly gone down, EdTech companies must be proactive about marketing to retain their existing clients and attract new ones.  Omnichannel Marketing Automation  can particularly be advantageous for certain companies, and make communication highly seamless between the brand and its clients. For instance, if a prospect approaches the website of the EdTech Company to subscribe to a newsletter or fill out a form, they would instantly receive assistance from an AI based chatbot. This would ignite their internet more in the company, and push the prospect deeper into the marketing funnel. This insight would also allow the EdTech company to understand the prospect better, and accordingly, send them offers and recommendations on courses through SMS or WhatsApp messages. Today there are many  Omnichannel Marketing Automation Tools...

  Marketing automation and  Omnichannel Marketing  are widely used by banks and other financial institutions today to deliver personalized customer communication at scale, and at the right time. Marketing automation can help provide an improved communication experience to your customers, by providing them valuable content when they want and where they want. A  Marketing Automation Software  can be easily used to provide a personalized on-boarding process to the customers, welcome each of them to the bank and suggest other services based on their requirements. Top uses of marketing automation in banks include: Generating leads: Based on the content a user has interacted with on your website, you can send them customized alerts through SMS or WhatsApp to grab their attention and encourage them to avail a certain service. You can even provide secondary conversion actions if a user is not fully ready to commit to the service. Convert...