Use Multi Channel Communication Platform to Provide Consistent, Relevant Message To The Customers

Today’s customers are likely to spend a good amount of time behind a screen, no matter whether it is their phone, laptop or tablet. Hence, providing timely and relevant messaging to the customers on these devices through a good Multi Channel Communication tool has become extremely crucial. It is no longer enough to communicate with customers using just one or two channels. Customers today move from one channel to another pretty quick and hence brands that do not use multiple channels to communicate with their customers miss out on a tremendous opportunity. But this also does not mean that you should spam your customers with messages on various platforms. That will just make them annoyed, and lose their trust in your business. You have to make sure that the messages you are sending through various channels provide value to the customers, and subsequently help you reach your business goals.

For example, you run an athletic footwear brand and a customer Mr. A has recently downloaded your mobile app and purchased a pair of running shoes through it. A Multi Channel Communication Platform can provide you insights into his interactions with your brand, through which you can see that Mr. A has purchased this style of running shoe in the past and even signed up for SMS notifications. Knowing these preferences, you can now send him relevant messaging on her preferred channel, such as SMS notifications about discounts and offers. You may even offer special deals through your mobile app for products he might be interested in. Providing consistent, relevant messaging across channels would help you to provide value to the customers, and subsequently strengthen your brand loyalty. Using Axiom, an Industry-leading on-premise communications platform cans significantly help you with this process. Details of the Axiom Communications Group can be found on the web.

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