Skip to main content

Use Multi Channel Communication Platform to Provide Consistent, Relevant Message To The Customers

Today’s customers are likely to spend a good amount of time behind a screen, no matter whether it is their phone, laptop or tablet. Hence, providing timely and relevant messaging to the customers on these devices through a good Multi Channel Communication tool has become extremely crucial. It is no longer enough to communicate with customers using just one or two channels. Customers today move from one channel to another pretty quick and hence brands that do not use multiple channels to communicate with their customers miss out on a tremendous opportunity. But this also does not mean that you should spam your customers with messages on various platforms. That will just make them annoyed, and lose their trust in your business. You have to make sure that the messages you are sending through various channels provide value to the customers, and subsequently help you reach your business goals.

For example, you run an athletic footwear brand and a customer Mr. A has recently downloaded your mobile app and purchased a pair of running shoes through it. A Multi Channel Communication Platform can provide you insights into his interactions with your brand, through which you can see that Mr. A has purchased this style of running shoe in the past and even signed up for SMS notifications. Knowing these preferences, you can now send him relevant messaging on her preferred channel, such as SMS notifications about discounts and offers. You may even offer special deals through your mobile app for products he might be interested in. Providing consistent, relevant messaging across channels would help you to provide value to the customers, and subsequently strengthen your brand loyalty. Using Axiom, an Industry-leading on-premise communications platform cans significantly help you with this process. Details of the Axiom Communications Group can be found on the web.

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Why Centralized Communication Platforms are Essential for Growing Businesses

In an era increasingly characterized by digital communication and remote interactions, business organizations need to focus on optimizing their communication systems to ensure smooth operations and strong customer engagement. Implementation of a centralized communication platform for Multi channel communication is one of the best ways to do so.  In the contemporary, highly competitive business environment, businesses cannot afford to miss out on important customer communication. In case such communications are handled manually, the risk of losing track of conversations goes up. The use of multiple communication channels simply adds to the confusion.  For instance, if certain details are shared through instant messaging, while other files are sent via email, vital communications can get lost in transition. Hence, to would be prudent to use a centralized communication management tool that can help store and manage such communication effectively. Instead of sending customer infor...
Post a Comment
Read more

Two Factors That Make Multichannel Communication And Marketing Important

An average adult uses more than two digital devices in today’s times. Hence, businesses must tailor their marketing and communication strategy while keeping this factor in mind.   Using Multi Channel Communication Software can amplify a brand and help them to deliver a richer customer experience. There are many reasons that make the system of multichannel communication and marketing a popular tactic among modern day companies. Here are a few of those reasons: ·         Channel Preference: Each person differs from one other in terms of their preferred communication channel. Today brands have the option of communicating with their customers through multiple ways, including mobile push notifications, email, text messages, and more. Using On-Premise Unified Communications platforms can be helpful in reaching people through the channel they are more receptive to, subsequently improving the response rates. ·       ...
1 comment
Read more

Improve Business efficiency by using the multiple-channel communication

Are you considering starting your own Business, but need help to achieve this goal?  Your priority should be connecting with potential customers. Realistically, to connect with these professionals, you need to use multiple channels for seamless communication.  Incorporating multichannel communication allows you to establish connections with a diverse range of customers, whether through print media, social media, or other platforms.  Remember, not all customers are comfortable with the same communication channels, so aligning with their preferences is important to carry on your business conversations.   Embrace modern communication methods. The days of relying solely on phone calls and face-to-face meetings are over. It's time to step into the digital age with video conferencing, audio conferencing, and more.  These are key components of multichannel marketing and are essential for a unified system. With these methods, managing a variety of tasks becom...
Post a Comment
Read more