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Marketing Automation: The Right Message to the Right Person, at the Right Time

It goes without saying but the first rule of marketing is to deliver the right message to the right person at the right time. While this may seem fairly simple, it’s not and a lot of brands out there struggle with each aspect of this marketing puzzle and how to bring it into play. Here are a couple of things to keep in mind to help optimize this process and make it easier to communicate to your audience.

 

Follow the platinum rule

You may ask what the platinum rule is and while the golden rule of marketing is to treat your customers the way you want to be treated; the platinum rule is to treat your audience the way they would like to be treated. This goes for both your target market and other prospective consumers wherein you need to use marketing automation software to communicate with them the way they would like it. You need to pick out what mode of communication, message, language, and timing your audience prefers and then communicate your message to best suit their preferences.

 

Ensure that your message is aligned

When it comes to marketing automation tools for 2021 execution and consistency are two sides of the same line. Figure out the type of USP you have, the message you want to deliver, and make sure that the message comes through consistently on each site you are posting on. For example, if you are sharing a new offer on burgers, that message needs to come out consistently on each channel, to each person, and at each stage to gain effectiveness. If you aren’t sure how to do this, then you need to re-evaluate your marketing strategies and come up with a clearer one.

 

To Summarize

For an omni channel marketing insight sending the right message at the right time isn’t rocket science but takes certain tweaks, a tried and tested strategy, and a clear understanding of what to put out.

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