Sinch Axiom®

Many factors highlight the need for businesses to communicate across a variety of channels. Several numbers of ways are available to engage people with brands, and many businesses are making an effort to make use of all of these platforms. Let us see how multichannel marketing can help your business. To reach more customers The chances of your business being discovered by someone who may not otherwise find your business, are very high when you use more channels. Multi-channel communication service helps you to meet the different preferences of consumers at affordable prices for companies of all sizes. Integrating new channels can give your existing customers discounts or other special offers for referring their friends thus, increasing your chances of finding new customers even more. Gaining a competitive advantage Remember that if you deny your customers access to their preferred channels, you are creating frustration among them, thus creating a scenario in which you drive th...

It goes without saying but the first rule of marketing is to deliver the right message to the right person at the right time. While this may seem fairly simple, it’s not and a lot of brands out there struggle with each aspect of this marketing puzzle and how to bring it into play. Here are a couple of things to keep in mind to help optimize this process and make it easier to communicate to your audience.   Follow the platinum rule You may ask what the platinum rule is and while the golden rule of marketing is to treat your customers the way you want to be treated; the platinum rule is to treat your audience the way they would like to be treated. This goes for both your target market and other prospective consumers wherein you need to use marketing automation software to communicate with them the way they would like it. You need to pick out what mode of communication, message, language, and timing your audience prefers and then communicate your message to best suit their pref...

Businesses around the globe are embracing multiple channels of communication to stay relevant and competitive. Multichannel communication is a company's way of communicating with its customers over several different platforms like email, SMS, social media, and more. This strategy is wrapped into a company's marketing strategy.   You might be overwhelmed thinking about communicating through a wide range of platforms. But, once it is put into action, the countless advantages of multi-channel marketing will encourage you to stick to this strategy. Here are some of the most significant benefits of implementing this technique.   Getting to know audience preferences   This strategy will allow businesses to learn more about their customers and their preferences and interests. They will get to know about the various platforms that the customers often use and also the times they are active on these specific platforms. This will enable you togather feedback much easily...