Modern brands face the challenge of catering to customers to whose buying habits constantly evolve, as well as who constantly switch devices. Consumers today use more than 20 channels on an average to interact with brands across online and physical touch points, making it very difficult for marketers to keep up. A robust Multi-Channel Communication Software Platform is needed by modern businesses to capably connect with the target audience and keep them engaged. Multichannel communication simply involves the use of two or more channels to promote products and services to customers, as well as to provide customer service. This approach recognizes that diverse customers may prefer using distinctive communication channels or platforms to interact with their company. Hence, it provides customers with the freedom to interact with the mediums they are most comfortable with. Moreover, by having their presence on multiple channels, marketers can target a wider audience. Today there are ma...
Sinch is a multi-channel communication tool that connects SMS, voice, email, and social media. This allows customer interaction to be much more effective since all interactions are handled on different kinds of platforms that increase engagement, which helps in business-customer satisfaction and retention. https://sinch.com/in/products/automation/axiom/