Be it any retail business, customers are always hard to please at a go. Customer experience plays a significant role in building a retail bank's reputation. It is crucial for banks to prioritize customer experience, especially after the 2008 recession. This can help them retain their customers and establish strong relationships with them. The retail banking industry must consider different ways to increase customer engagement. Nowadays, customers have plenty of choices when it comes to choosing banks. If a customer is dissatisfied with a particular bank then they can switch to another bank immediately. Also, they can damage the bank’s reputation by venting on online platforms. This is why retail banks need to stay ahead of their competition. Banks must show consistency in enhancing their customer experience. Only those retail banks that provide satisfactory services to their customers, can survive. Retail banks must ensure that their customers are pleased with their various fin...
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